From 2012-2014, the project Depicting Sexualized power relations in magazine advertisements across the Atlantic - comparative analysis between Portugal and Brazil (Representações de violência de género em anúncios publicitários em Portugal e no Brasil) was carried out in collaboration with a research centre of the Federal University of Pampa in Brazil. It aimed to understand how commercials represent gender relations as expressed by power/submission or violence against women. The starting point was the analysis of the images presented by a corpus of 12 issued magazines in Portugal on the first semester of 2012 and in Brazil, in the first semester of 2013.
The project was coordinated by Dália Costa and Maria João Cunha.
